PRIVACY NOTICE
Last updated 28 October 2025
Zecure Platform & Application Privacy Policy
1. Introduction
Zecure, PanicGuard Limited, respects your privacy and is fully committed to safeguarding your
personal data. This privacy notice outlines how we collect, use, and protect your personal
information when you use the Zecure Application and Platform under license from PanicGuard
Limited. Additionally, it explains your privacy rights and how relevant data protection laws ensure
your information is protected.
This Privacy Policy applies alongside the Zecure Platform & Application General Terms & Conditions,
which govern the use of the Zecure platform and services. In case of any conflict between this Privacy
Policy and the General Terms & Conditions, the terms most protective of personal data shall prevail.
If you have any questions about this privacy notice or our data practices, please contact us using the
details below:
• Full name of legal entity: PanicGuard Limited
• Name or title of DPO: CTO
• Email address: dpo@panicguard.com
• Postal address: Waverly House, 7-12 Noel Street, London, W1F 8GQ
2. Important Information and Who We Are
2.1 Definition of "Platform"
For the purposes of this Privacy Policy, the "Zecure Platform" refers to all components of the Zecure
service, including:
• The web-based dashboard used for account management, reporting, and monitoring.
• The mobile applications available for supported devices.
• The underlying infrastructure, including databases, cloud services, security systems, and
location tracking technologies.
This Privacy Policy applies strictly to the Zecure Platform and does not extend to third-party
integrations, external systems, emergency response services, or non-standard use cases.
2.2 Purpose of This Privacy Notice
This privacy notice aims to inform users how the Zecure Application collects and processes personal
data, including data provided during registration and use of our platform.
This platform is not intended for children, and we do not knowingly collect data related to minors.
You should read this privacy notice along with any other privacy policies we may provide on specific
occasions when collecting or processing your personal data.
3. Zecure PanicGuard RelationshipZecure, a product of PanicGuard, operates the Zecure Platform. Depending on the service provided
or contractual agreement, PanicGuard may also act as a data controller or joint controller.
Zecure primarily serves businesses, organisations, institutions, and individual users, offering location-
based monitoring and emergency alert tools for their clients, employees, end users. These
agreements govern the terms of service and obligations for end users.
Zecure
• Email address: info@panicguard.com
• Postal address: Waverly House, 7-12 Noel Street, London, W1F 8GQ
4. The Data We Collect About You
We may collect, use, store, and transfer different types of personal data, including:
• Identity Data: Name, username, date of birth, and emergency contact details.
• Contact Data: Email addresses and phone numbers.
• Technical Data: IP addresses, login credentials, device information, and browser details.
• Profile Data: Usernames and passwords.
• Usage Data: Information on platform interactions and service use.
• Location Data: Collected only when GPS-based services are enabled by the user.
We do not collect special category data (e.g., race, religion, health data) or criminal offence data,
Save That we will collect applicable medical information if you request us to do so as part of the
Zecure Platform services.
Failure to Provide Personal Data
Where we require personal data by law or under a contract and you fail to provide it, we may not be
able to fulfil our services (e.g., access to emergency assistance). We will notify you if this is the case.
5. How Your Personal Data is Collected
• We use different methods to collect data, including:
• Direct interactions – Information provided when filling forms, registering, or communicating
with us.
• Automated technologies – Data collected through cookies and tracking technologies.
• Third parties – Data from analytics providers, third party integrations or systems, or publicly
available sources.
6. Our Lawful Basis for Processing Your DataWe only process personal data when legally permitted. Examples include:
Purpose Data Type Legal Basis
User registration Identity, Contact Performance of a contract
Service notifications Identity, Contact,
Profile
Legitimate interest, Legal compliance &
Performance of a contract
Platform security & fraud
prevention
Identity, Contact,
Technical
Legitimate interest, Legal compliance &
Performance of a contract
Analytics, performance
monitoring & improvements Technical, Usage Legitimate interest & Performance of a contract
Maintenance, bug fixes, and
security updates Technical, Usage Legitimate interest & Performance of a contract
Enhancements & feature
improvements (if
applicable)
Technical, Usage
(only where
required)
Legitimate interest (only where necessary and
in accordance with user expectations) &
Performance of a contract
Third-party integrations (if
applicable)
Identity, Contact
(only where
necessary)
Performance of a contract or explicit consent
(depending on service integration)
7. Data Sharing
• We only share personal data with:
• Service providers (e.g., cloud hosting, connected services analytics tools).
• Legal authorities if required by law.
• Contracted Developers (for platform maintenance, updates, and improvements, where
necessary, under strict confidentiality agreements)
• Emergency responders
8. Data Retention & Deletion
• Client & Individual -Controlled Account Deletion:
o Clients & individuals may request deletion of their accounts at any time by
contacting info@panicguard.com
o Clients may also delete user accounts directly via the web-based dashboard where
applicable.
• Automated Deletion on Contract Termination:
o Personal data is stored only as long as necessary for operational, regulatory, and
legal compliance.
o All client data will be deleted upon contract termination, except where retention is
required for legal or compliance reasons.
• Backup & Residual Data Handling:o Backups containing client data may persist for a limited period in secure, encrypted
storage, solely for disaster recovery.
• Any remaining personal data will be permanently deleted in accordance with data protection
regulations.
• Users can request data deletion by contacting info@panicguard.com
9. Your Data Rights
You have rights under data protection laws, including:
Access – Request copies of your personal data.
Correction – Request corrections to inaccurate data.
Erasure – Request deletion of personal data.
Objection – Object to processing under certain conditions.
To exercise your rights, contact: info@panicguard.com
10. Changes to This Policy
We may update this Privacy Policy periodically. Users will be notified of significant changes.
11. Contact Information & Complaints
For complaints, contact:
PanicGuard Limited
Email: info@panicguard.com
If unresolved, you can contact the UK Information Commissioner's Office (ICO):
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
Website: www.ico.org.uk